Raise The Bar
The Challenge: ESC faces an uphill battle having to compete in an oversaturated space with many established legacy brands. How do they break through the clutter?
The Solution: What if we show how with every bar of chocolate sold, ESC raises the bar for all species across Earth? Every bit counts.
CW: Dylan Hubert AD: Jocelyn Wang
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OOH Supermarket placement
Social Media executions drive to this Raise The Bar landing page